TELEVISION COMMERCIAL
ATHER ENERGY
Agency
Brave New World
Team
Creative Directors: Sraman Majumdar, Tara D’Souza
Copywriter: Diya Philipose
Designer: Vivek Radhakrishnan
The launch of Ather’s 450X scooter revolutionised the Indian electric vehicle market yet customers from one of the most profitable sectors remained reluctant to make the change, viewing the bikes as an eco-friendly novelty. Built around the concept of breaking through the ordinary, our television commercial highlighted how switching to Ather was for those ahead of the curve, adding visionary credibility to the brand.
5x growth in the number of test rides booked per day (in 2 months).
PROJECT STATS
6x increase in website visits
(in 2 months).
10 million views on YouTube.
OTHER WORK
BREAKING BARRIERS
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
EMPOWER THROUGH EXPRESSION
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
WOMEN IN ART SYMPOSIUM
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.
This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.